Crew makes front office promotions

The Brewers announced a number of in-house promotions today:  

The Milwaukee Brewers have promoted Jim Bathey to Vice President – Consumer Marketing and Aleta Mercer to Vice President – Entertainment & Broadcasting. The promotions were announced today by Brewers Executive Vice President – Business Operations Rick Schlesinger.
“As experienced executives within our organization, Aleta and Jim have played important roles in the success of our business efforts, and we congratulate them on their promotions,” said Schlesinger.  “Both of them have displayed strong leadership skills and loyalty to the organization, and their efforts have led to great achievements in their respective areas.” 
Bathey, who is in his 20th season with the Brewers, will oversee the marketing, ticket sales and services, and suite sales departments for the organization.  He spent the previous eight seasons as the Club’s Senior Director of Ticket Sales, where he was responsible for all aspects of season ticket, group ticket and suite sales.  Bathey replaces Todd Taylor, who took a position with the Texas Rangers.
Prior to joining the Brewers, Bathey worked for the Los Angeles/Vero Beach Dodgers.  He also spent one year as a graduate assistant baseball coach at Minnesota State University while he earned his master’s degree in sports administration in 1991.  Bathey graduated from the University of Wisconsin-Whitewater in 1987, where he earned First Team All-Conference honors three times and was a two-time member of the All-Midwest Region First Team in baseball.  As the career stolen base leader in school history (80), Bathey was inducted into the university’s Hall of Fame in 2003.
Mercer enters her 19th season with the Brewers after joining the organization prior to the 1993 season as a Broadcasting Assistant.  In her position, she works with the Brewers’ radio flagship, Newsradio 620 WTMJ, and television rightsholder, Fox Sports Wisconsin, to provide broadcast coverage of Brewers baseball.  She also oversees all in-game entertainment at Miller Park as well as the annual Brewers On-Deck event.  In 2007, Mercer was named to the Milwaukee Business Journal’s Women of Influence, an honor given by a panel of Business Journal editors and reporters.
Before joining the Brewers, Mercer served as Traffic Manager at WTMJ-AM and was a Business Manager at Milwaukee Spectrum.  A native of New Berlin, Wisconsin, Mercer graduated with a degree in broadcast journalism from Carroll College.
The Brewers also promoted four front office staff members to Senior Director positions.  The appointments include Bob Hallas to Senior Director – Stadium Operations, Matt Kenny to Senior Director – Event Services, Andrew Pauls to Senior Director – Corporate Marketing, and Teddy Werner to Senior Director – Business Operations.    
Hallas recently completed his fourth season with the Brewers.  He oversees the Miller Park building operations, playing field and landscape maintenance.  Before joining the Brewers, Hallas worked at Purdue University for 20 years including 12 years as superintendent of outdoor sports facilities.  He is a graduate of Purdue and was a four-year letter-winner as a pitcher for the university’s baseball team from 1979 to 1982.  Hallas, who holds the Boilermakers record for wins in a career with 28, was drafted by the Oakland Athletics in 1982 and he played three seasons in their organization.
Kenny has been with the Brewers since August 2006.  In his current position, Kenny oversees the guest experience including parking, food and beverage, security, emergency services, event staff, and customer service.  He also plays a key role in the development and oversight of non-baseball events at Miller Park.  A native of Omaha, Nebraska, Kenny developed an interest in event management while pursuing a degree in finance from Miami University. 
Pauls joined the Brewers in 2005 as a Manager of Suite Sales.  In 2008, he was named Director of Corporate Marketing.  He is responsible for all aspects of corporate sponsorship sales including methods to increase team revenue through the sale of team sponsorships, stadium advertising and all Brewers corporate partnership inventory.  A native of Sheboygan, Wisconsin, Pauls graduated from the University of Oregon.
Werner just completed his fifth season as a member of the Brewers front office.  He assists with the planning of construction projects, organization of special events and oversees salary arbitration cases.  Immediately prior to joining the Brewers, Werner spent three years as an associate at Proskauer Rose LLP.  A native of Los Angeles, Werner received a B.A. from Yale University and a J.D. from Duke Law School.  
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