Brewers increase 2012 ticket prices

Hot off the presses from the Brewers:

MILWAUKEE, WI – As the Milwaukee Brewers prepare for tomorrow’s Game One of the National League Division Series, the Club today announced ticket prices for the 2012 season.

“Setting another all-time attendance mark of over three million fans this season is a great testament to the passion of Brewers fans, and they played a major role in securing the Brewers first National League Central Division title,” said Rick Schlesinger, Brewers Chief Operating Officer. “While our pricing reflects some increases for 2012, we will remain one of Major League Baseball’s most affordable experiences. We remain committed to investing ticket and other revenue in player salaries, player development, and an improved Miller Park experience.”

Last season, all ticket prices for the Brewers were frozen at 2010 levels. The Brewers were ranked by Team Marketing Report’s annual survey as the eighth most-affordable fan experience in all of Major League Baseball. For 2011, the Brewers average ticket price as determined by Team Marketing Report was $22.10. In 2012, the average price will increase to $24.01 (an 8.6% increase). That number is well below the 2011 average ticket price of $26.91 for all 30 teams.

For 2012, the Brewers are introducing a new concept in pricing structure for Individual Game tickets. There will be three categories of games and corresponding prices: “Blue” Games (56 games), “Gold” Games (6 Saturday and 6 Sunday games from June through August), and the traditional “Marquee” Games (Opening Day, 9 Cubs, and 3 Twins games).

For Blue Games, most category prices will increase either $1 or $2 over 2011, depending on the ticket purchased. For many of these seating categories, this will mark the first time since the end of 2008 that prices were increased. Blue Game prices start at just $9 per ticket.

Gold Game tickets will be $1 to $6 higher than Blue Games but are priced well under Marquee Game levels, again depending on the category of seating. Gold Game prices start at $15 per ticket.

Marquee Game prices will remain frozen at 2011 levels. In 2012, there will be three fewer Marquee Games than in 2011. Marquee Game prices start at $15 per ticket.

The Brewers will once again offer a wide variety of ticket savings programs for many individual home games. Included among these are the popular 5-County 5-Day Celebration, Spring Madness, College Nights, Kids and Senior Citizen Discount Days, and many more. All together, there will be savings available for at least 43 of the Brewers 81 scheduled home games next year.

“We are committed to offering savings opportunities and added value for all of our fans, from our popular All Fan Giveaways to numerous special ticket deals for the majority of games,” Schlesinger said. “This will continue in 2012, and we’ll be adding some creative new opportunities as well.”

On the Season Seat side, renewals for existing customers will increase by an average of 8.6%. Prices for existing Season Seat Holders did not increase last year.

DEPOSITS FOR 2012 PACKAGES EARN POSTSEASON RIGHTS

Fans placing deposits now on 2012 Season Seat Plans of at least 20 games can secure rights to purchase tickets to potential 2011 Brewers National League Championship Series and World Series games at Miller Park. This program has already resulted in more than 2,000 new full season ticket equivalent packages for next season.

There are two options available:

OPTION 1

Purchase a Full Season Ticket Plan for 2012

• Fans who purchase a Full Season Ticket Plan for 2012 will be given the opportunity to purchase tickets to ALL National League Championship Series (NLCS) and World Series games at Miller Park.

OPTION 2

Purchase a 20-Game Plan for 2012

• Those who purchase a 20-Game Ticket Plan for the 2012 season will be given the opportunity to purchase tickets to all 2011 National League Championship Series (NLCS) games at Miller Park.

Fans interested in either one of these two options can visit brewers.com or call 414-902-HITS.

*

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